INFINITE SCROLL:
THE NEVERENDING STORY TO BOOST YOUR REVENUE

Improve user experience, engagement and monetization with beautifully content discovery. Try our Infinite Scroll Tech for Desktop and Mobile combined with our Ad System Tech, and boost your Site revenue!

Infinite Scroll Technology (IST)

We convert your traditional desktop and mobile website into a magnificent infinite scroll intelligent website to improve your user's experience and boost your revenue.

Keep readers and shoppers engaged with your stories, products and your brand. IST scroll is intuitive, easy to use, and gives readers and shoppers the ultimate, responsive experience.

Clicks and pagination forces readers and shoppers to make decisions and makes them wait for their content to preload. Give your readers and shoppers instant access to stories and products that interest them with infinite scrolling, the defining mobile experience.

Lower your Site's bounce rate: Adding infinite scroll cuts publisher bounce rates by 20-25%. Boost your time on your Site: Keep readers on the page longer by breaking down all barriers to new content. Increase your daily page views: Readers visit an average of 30% more pages with infinite scroll. Improve your convertion rates: Shoppers discover more products to add to their basket to buy.

Ad System Technology (AST)

AST is designed to create a balanced advertising setup that maximises revenue without turning readers and shoppers away. Our technology identifies the optimum ad placements on every editorial or ecommerce page.

Optimizing the frequency, placement and type of every ad impression, AST balances text and media to frame a post for an organic flow of page elements and advertising.

Our algorithm uses reader and shopper behaviour to measure and place ads for the highest possible viewability, video completion rate, CTR, and eCPM. Every single post will be balanced to deliver the highest ad revenue alongside an optimal reader and shopper experience.

AST optimizes density, serving the right number of ads to comply with Google’s coalition for better ads standards, generates better ad experiences, by keeping readers and shoppers on the page longer, registering more impressions with non-intrusive ads, measured at the pixel level.

AST does the calculations to maximize valuable positions on your content feed to serve ads where they will be seen and get higher bids for high-value ad space. AST is the right tool to increase your ARPU, increasing ad revenue from every user and keep them returning for more page views and sales.

Video Integration

The world of video content and video advertising can sometimes be an intimidating place for publishers and retailers. Before content producers can even think of monetizing, they must first understand the many moving parts involved in serving a digital video ad.

Integrating video content and video advertising into an infinite scroll for publishers and retailers is an expensive task that requires technology and experience.

Publiffy integrates video content and video advertising into the infinite scroll user experience to combine the best of the editorial world and broadcasting world.

No matter what is your video technology provider, video CMS, or video platform, Publiffy integrates your video content and video ads in your infinite scroll website to improve your user experience and your revenue.

Better User Experience to Boost your Site's ARPU

IST and AST combined create the perfect first impression with ads that load in line with your content for maximum viewability. To increase viewability means to improve your Site's eCPM.

Publiffy reduces page weight, allowing for a quicker page load time, conserves bandwidth by delivering content to users only if it is requested and conserves both server and client resources, because only some of the images, JavaScript and other code actually needs to be rendered or executed.

Publiffy load your impressions instantly to deliver a full, immersive experience from the very first page. All monetization code is separated from the page content. Header-bidding is started in parallel using a service worker. The first ad is instantly requested. Essential page elements are lazy-loaded before other content is requested.

Contact Us for a Demo!

Making a performant infinite scroll integration is difficult. However, with Publiffy IST & AST technologies this can be done well and performant. Improve your user engament and boost your revenue. Contact us today!

We want to give you more information about Publiffy and answer any questions you may have.

Request a demo of IST and ADT technologies in a 20-minute phone call.

Reach out to our Sales team directly for all sales-related inquiries.

Get in touch with customer support for assistance with your Publiffy account.

Contact us to boost your site's revenue!

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