Ad System Technology (AST)
AST is designed to create a balanced advertising setup that maximises revenue without turning readers and shoppers away. Our technology identifies the optimum ad placements on every editorial or ecommerce page.
Optimizing the frequency, placement and type of every ad impression, AST balances text and media to frame a post for an organic flow of page elements and advertising.
Our algorithm uses reader and shopper behaviour to measure and place ads for the highest possible viewability, video completion rate, CTR, and eCPM. Every single post will be balanced to deliver the highest ad revenue alongside an optimal reader and shopper experience.
AST optimizes density, serving the right number of ads to comply with Google’s coalition for better ads standards, generates better ad experiences, by keeping readers and shoppers on the page longer, registering more impressions with non-intrusive ads, measured at the pixel level.
AST does the calculations to maximize valuable positions on your content feed to serve ads where they will be seen and get higher bids for high-value ad space. AST is the right tool to increase your ARPU, increasing ad revenue from every user and keep them returning for more page views and sales.
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